Weekly News
22 May 2017



This Week's Speaker:

Many businesses waste their money on advertising because they don’t understand how the audience perceives their advertising message or what makes it memorable.

Randy Bernstein is a brand-ver-tising specialist. He will provide some insight on the psychology of advertising and help you better understand what is right for your business.

Randy is the owner of BrandShark, a promotional product company, since 2008. You can visit his website at TheBrandShark.com.

If you missed last Wednesday's meeting ...

This past Wednesday, 17 May was an Open Networking Meeting at the Chapel Hill Leads Group. New business relationships were forged. Introduction with first time CHLG attendees were created. Member business networks were grown by reconnecting with existing CHLG members. Make an effort to get to know them and how you can help their business grow.

You were indeed missed.

Bring plenty of Business Cards to next months Open Network Meeting

Speaker's Schedule for May / June 2017
31 May - James Asbill, Ductz Indoor Air Professionals
7 June - Steven Ray Miller, stevenraymiller.com
14 June - Brenda Greenberg, Premier Designs Jewelry
21 June - Planned Open Networking Meeting
28 June - Lee Schearer, American Real Estate and Appraisal Company

Keep It Simple - Attend the Leads meeting at least 50% of the time for 3 consecutive months and have an up to date member business profile in the Member's Directory. Ask Lou Umscheid to place you on the speakers schedule. Continue to attend at least 50% of the Leads meetings until your presentation. Continue to attend the Leads meeting to strengthen your new referral network.

CHLG Meeting

The Chapel Hill Leads Group regularly scheduled weekly meeting is held every Wednesday morning at American Legion Post 6, 1714 Legion Road, Chapel Hill, NC from 8:00 a.m. until 9:30 a.m. Meeting Dues are $5.00 per week. Place your business card and $1.00 in the Optional Drawing. One card will be selected and that person will receive the week's kitty. For Express Check-In, please arrive with a $5.00, a $1.00, and a business card and we will check you in. We greatly appreciate your bringing correct change. We cannot change large denomination bills ($10, $20, $50, etc.) and cannot accept checks.

EXPO OPPORTUNITIES - Each week arrangements have been made for you to show your products. Two (2) tables are available for this "mini-expo". Do not miss the opportunity to display your products or services so that your fellow Leads members can see what it is you do!

Did You Know:

From: Lee Schearer,
To: My Fellow Chapel Hill Leads Group Members

"Patience in business"

In the 46+ years of self-employment and business ownership, I can attest to the fact that many business owners lack the ability to be patient both as a start-up and throughout their respective career. As we now live in a world of total instant gratification it has become harder to achieve the type of goals that only come through trial and error, of learning the worth of longevity in a career and of the wisdom that comes with years of experience in your chosen field of employment. I have read that during one's business-lifetime most people will have up to 5-7 career moves, either in one chosen field of employment or several. In my opinion, the problem is there is precious time available to gain the experience and wisdom to provide good advice and counsel to a client or customer.

One of the benefits of becoming an "active" member of the Chapel Hill Leads Group is that most of our members have dedicated themselves to their chosen field of employment and as such have been in business for a long time. They have gained the experience and wisdom to provide to their customers or clients "excellence in service". As such, they are great referral partners.

If you are looking to find a great referral-partner in growing your business, I invite you to join me this Wednesday morning at the Chapel Hill Leads Group. Remember to bring a smile on your face, a patriotic song on your mind and the attitude of gratitude for the life that you have been given and the opportunities available to you in our great nation, America.


Lee Schearer

Support the Food Bank of Central & Eastern North Carolina

Attention CHLG Members - The Chapel Hill Leads Group's goal is to raise 100+ boxes of cereal a month. If everyone brought one box of cereal to two meetings this month, the Chapel Hill Leads Group would easily exceed the 100 boxes of cereal goal.

Chamber News:

K.E.Y. Professional Development Workshop, 8:30 a.m. to 12:00 p.m.,Tuesday, 23 May 2017

K.E.Y. -Keep Educating Yourself!   ... Read the complete story.

CHYP at Blue Cross Blue Shield NC, 5:30 p.m. to 7:30 p.m.,Tuesday, 20 May 2017

The theme for this month's event is wellness at work.   ... Read the complete story.

Lights, Camera, Advocacy, 8:00 a.m. to 9:30 a.m.,Wednesday, 24 May 2017

Lights, Camera, Advocacy   ... Read the complete story.

China Travel Information Session, 6:00 p.m. to 7:30 p.m.,Wednesday, 24 May 2017

A free information session on the Chamber travel to China   ... Read the complete story.

Networking In Your Neighborhood

There are several other Triangle Area Leads Groups available. These groups meet on different days of the week and at different times of the day. They provide the business person a more focused access to the local market. Try one of these other area leads groups soon.